Programmatic Analyst | 2+ yrs | Annalect

Updated

08/01/202507/01/2025

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Categories: Analyst, Bangalore, Coimbatore, Full Time, Hyderabad, Service Provider, Technology

Annalect Recruitment | 2+ years | Programmatic Analyst | Bangalore, Hyderabad, Chennai, Coimbatore

Annalect is looking for a skilled Programmatic Specialist to join their team. The ideal candidate will have experience in optimizing programmatic advertising, analyzing data trends, and maximizing ROI for clients. Proficiency in Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and ad servers is required. This role provides the opportunity to drive strategic insights and deliver impactful results in the digital advertising landscape.

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Programmatic Analyst (2+ years)

Published on : XX XX XXXX

Annalect is hiring for the post of Programmatic – Analyst. Interested and eligible candidates can read more details below.

Company Name : Annalect

Job Location : Bangalore, Hyderabad, Chennai, Coimbatore

Job Title : Programmatic Analyst

Education : Graduation

Experience : 2-4 years

Categories : Advertising & Media

Annalect Recruitment 2025

Responsibilities :

» Successfully managing the day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD.
» Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSPs (DV360, Xandr, Amazon, TTD, Active Agent, and upcoming DSPs)
» Curation of inventory sources in SSPs like PubMatic, Xandr Curate, Magnite & upcoming ones. He should also be an expert in Monitoring, optimization and troubleshooting of deals
» Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks • Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration)
» Able to ideate successful audience segmentation aimed at reaching a client goal.
» Able to execute optimizations aimed at exceeding KPIs; Set campaign “strategies”, e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
» Able to make compelling arguments based on data and results for more client data access.
» Working with the agency team to develop best-in-class solutions based on available tech.
» Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed.

Qualifications :

» Minimum 2 years of experience in managing programmatic campaigns for large clients.
» Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Google platforms.
» General troubleshooting skills and strong attention to detail.
» Working knowledge of digital marketing: display, video, social, and marketing analytics.
» Proven technical and analytical aptitude, with a curiosity for testing and innovation.
» Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

‹‹‹ more details ›››

How to Apply :

All interested and eligible candidates can apply in online mode for Programmatic Analyst position.

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Programmatic Analyst Salary : The salary for this role is upto ₹9.00 LPA *

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About Annalect

Annalect is a data-driven marketing agency specializing in analytics, technology, and consulting services. By harnessing from consumer behavior, Annalect helps businesses optimize their marketing strategies for maximum impact. With a focus on digital innovation and personalized campaigns, Annalect empowers brands to connect with their target audiences in meaningful, driving growth and engagement.